rise - Online Marketing

September 21, 2017 Uncategorized

Rise of the strategic marketing operations leader: Part 1

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations.

Please visit Marketing Land for the full article.

August 24, 2017 Uncategorized

Influencers vs. thought leaders and the rise of image analytics

Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.

Please visit Marketing Land for the full article.

May 23, 2017 Uncategorized

E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day

As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

The rise of bad content marketing advice

Columnist Rebecca Lieb believes it’s time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.

Please visit Marketing Land for the full article.

January 29, 2017 Uncategorized

The rise of retention marketing as a strategic priority in 2017

Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.

Please visit Marketing Land for the full article.

October 22, 2015 Uncategorized

The $1.2 Million Rise, Fall and Comeback with Jason Zook

Listen to the Episode Below Download iTunes Stitcher SoundCloud Jason Zook built a $1.2 million business charging companies money to wear their logo t-shirt, make silly videos then share them on social media, aptly called “I Wear Your Tshirts.” Not only did he sell his sole to his business, he went as far as to sell […]