Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way that serves both the customer and the marketer–has never been more difficult. But content marketing can–and will–be saved. Here’s how. Read the full article at MarketingProfs
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Tag: risky
Facebook Spaces & the risky virtualization of retail
As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect e-commerce and the retail experience.
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