As some U.S. schools return to in-person learning, this is how brands should support students and educators.
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Tag: safety
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
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Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Timeline: Google’s ongoing efforts to address brand safety on YouTube
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.
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With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies.
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Please visit Marketing Land for the full article.
Marketing Day: Google Shopping, brand safety & CMOs on the future of martech
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.
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Please visit Marketing Land for the full article.
The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.
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YouTube quietly pauses search ads to implement brand safety measures
The video ad format could be offline through the end of Q2 2017.
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My advice to Google and Facebook on brand safety
Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.
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Please visit Marketing Land for the full article.
IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’
Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.
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The Brand Safety Industrial Complex: Does anyone benefit from making things safer?
What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.
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Please visit Marketing Land for the full article.
Google announces new brand safety controls for display & video advertisers
After coming under fire, Google says it will address advertiser concerns over extremist content.
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Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.
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Please visit Marketing Land for the full article.
Marketing Day: Google AdSense, Twitter safety updates & YouTube live streaming
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Twitter’s safety updates address user bans, abuse and safe search
Twitter’s latest updates address the harassment concerns that have plagued users on the network over the past several years.
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Please visit Marketing Land for the full article.