salesforce - Online Marketing

May 31, 2017 Uncategorized

Salesforce unveils a new Partner Relationship Management application in its Sales Cloud

It provides the tools so non-tech users can quickly spin up a partner portal.

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March 14, 2017 Uncategorized

Salesforce explains why, when it has Einstein, it needs Watson’s intelligence

It turns out that Einstein knows customer data, but Watson knows the world.

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March 7, 2017 Uncategorized

Salesforce opens its Einstein AI layer to all customers

Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.

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December 15, 2016 Uncategorized

Salesforce moves beyond first-party data with Krux integration

The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.

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October 5, 2016 Uncategorized

MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale…

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October 3, 2016 Uncategorized

Salesforce buys DMP Krux

The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.

Please visit Marketing Land for the full article.