By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.
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Tag: says
As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
Get to Know: Tile CMO Simon Fleming-Wood
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Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
Get to Know: Amy Przywara, Sylvan Learning’s CMO
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Everyone says they offer AI. Here’s how to assess those claims.
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires.
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Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
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Amazon says push notifications are coming soon to Alexa-enabled devices
The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all developers.
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Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference.
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Ladders VP of Marketing says working on something meaningful lends purpose to her life
Get to Know Stephanie Chan, Vice President of Marketing at The Ladders
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What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?
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OUTFRONT Media CMO says her job is to keep moving the ball down the field
Get to Know: OUTFRONT Media CMO Jodi Senese
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Google Home gets ‘Beauty & The Beast’ promo but Google says it’s not an ad
Appears to be the first-ever commercialization of Google’s home assistant product.
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Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Featuring Star Wars actor Adam Driver, Snickers claims its game day ad will make history as the first live-on-air Super Bowl commercial.
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Holiday e-commerce sales crushed expectations, NRF says
National Retail Federation says online sales grew almost 13 percent in 2016, much higher than 7-10 percent expected growth.
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GoldieBlox CMO says his brand is leading the movement for girls who want to be more than princesses
Get to Know: GoldieBlox CMO Kenny Davis
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Publishers are not detecting most ad blockers, says company behind new ad blocking solution
San Francisco-based Streamwize tested PageFair and several other detectors, and found that they only see about 20 percent of ad blockers.
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Progress CMO says marketing runs through her veins as she follows in her Mom’s footsteps
Get to Know: Progress CMO Melissa Puls
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‘Beacons are dead,’ says CEO of a retail analytics firm
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.
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