Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales. Read the full article at MarketingProfs
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Tag: search
How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results
Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there’s barely any room on the first page of engine results. Sometimes, the “top” organic result actually ends up at the bottom of the page. Here’s how marketers can … Read the full article at MarketingProfs
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How to Strategically Generate Search Engine Traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.
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The Top Content Marketing-Related Search Queries and Hashtags
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? Read the full article at MarketingProfs
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Four Human Writing Tips That Will Make Search Bots Smile
There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. Read the full article at MarketingProfs
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SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]
Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs
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Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]
When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. Read the full article at MarketingProfs
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Get Your Business Seen on Google Search Results with This $13 Course
Learn how to rank in all 10 Google search results in less than an hour.
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6 Simple Tips to Get More Search Results for Your Website
Find your brand name in the top Google results with these strategies.
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Customers Have a Search Reflex. Will Your Brand Get a Second Look?
You can’t game the system. You can only feed it.
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4 Keyword Search Strategies to Grow Your Business
No matter what business you are in, you won’t be in business for long if no one can find your company.
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3 Ways to Use Twitter to Increase Search Rankings
Twitter’s partnership with Google is an opportunity to increase your company’s visibility.
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4 Ways to Make Visual Search Work for Your Customers and Your Company
Don’t get caught on the wrong side of history. Plan your next steps now.
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6 ways IoT will make local search for SMBs scalable
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
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Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.
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Beat high-cost paid search clicks by sweating the details
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.
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