search - Online Marketing

September 24, 2017 Uncategorized

How to use AI for link building and improve your search rankings

As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.

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September 21, 2017 SEO

SEO 101: Which URL versions to add to Google Search Console

Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.

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September 14, 2017 Uncategorized

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.

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August 15, 2017 Uncategorized

Google Search Console’s 7/13/17 update: What really changed?

Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.

Please visit Marketing Land for the full article.

August 13, 2017 Uncategorized

Search marketers save $400 on SMX East until this Saturday!

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate…

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August 8, 2017 Uncategorized

Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Apple Search Ads: Still tapping after 6 months of testing

Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.

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August 1, 2017 Uncategorized

3 ways to use search query data from Google Search Console

New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.

Please visit Marketing Land for the full article.

July 31, 2017 Uncategorized

Search marketers plan to attend SMX East to become martech trailblazers

We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and…

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July 29, 2017 Uncategorized

Report: Customer satisfaction with search drops, in social Google+ beats Facebook

ACSI rankings are based on survey of nearly 5,000 US consumers.

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July 25, 2017 Uncategorized

Marketing Day: The psychology of search, B2B marketing & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 25, 2017 Uncategorized

The psychology of search: Unleashing the power of connection

There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

5 common mistakes made by B2B paid search novices

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.

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June 28, 2017 Uncategorized

Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!

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June 26, 2017 Uncategorized

SMX Advanced: A paid search roundup

What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.

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June 22, 2017 Uncategorized

Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…

Please visit Marketing Land for the full article.