search - Online Marketing

June 21, 2017 Uncategorized

How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.

Please visit Marketing Land for the full article.

June 20, 2017 Uncategorized

Google’s job listings search is now open to all job search sites & developers

Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.

Please visit Marketing Land for the full article.

June 8, 2017 Uncategorized

Voice search becomes voice action: A key talking point at SMX London

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.

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June 7, 2017 Uncategorized

LiveRamp adds people-based search targeting to IdentityLink

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.

Please visit Marketing Land for the full article.

May 25, 2017 Uncategorized

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

Please visit Marketing Land for the full article.

May 25, 2017 Uncategorized

Knoema offers a chatbot interface for its data search engine

Called Yodatai, she’s the latest attempt to make data accessible through conversation.

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May 24, 2017 Uncategorized

Crafting a successful holistic search approach

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.

Please visit Marketing Land for the full article.

May 24, 2017 Uncategorized

The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

Please visit Marketing Land for the full article.

May 23, 2017 Uncategorized

Google is testing 11 variations of black links in search results

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.

Please visit Marketing Land for the full article.

May 23, 2017 Uncategorized

The silent revolution of search

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the…

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May 23, 2017 Uncategorized

Pinterest adds autoplay video ads to feeds, search results

After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.

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May 22, 2017 Uncategorized

5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.

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May 15, 2017 Uncategorized

Why the Google Search Network isn’t working for your B2B business

Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.

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May 14, 2017 Uncategorized

New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…

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May 8, 2017 Uncategorized

Call for entries: The 2017 Search Engine Land Awards

The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.

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May 4, 2017 Uncategorized

Marketing Day: YouTube pauses search ads, LiveRamp’s IdentityLink & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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