The video ad format could be offline through the end of Q2 2017.
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Tag: search
How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
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Marketing Day: Paid search trends, the future of local discovery & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Paid search trends from Merkle’s Q1 report
Shopping ads are becoming more important for retailers, the new text ad format isn’t driving CTR increases, and more findings.
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What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?
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Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’
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Take a deep dive on search and social. Attend a workshop at SMX Advanced.
SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use…
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ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.
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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance…
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Marketing Day: Local search podcast, affiliate marketing & Sprinklr news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Local search ranking factors: What’s working in 2017 [Podcast]
In this week’s episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
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Just released: 2017 Local Search Ranking Factors survey results
After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.
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National Brands & Local Search: Use Insights to Drive Actions
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How…
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Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
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Voice search and data: The two trends that will shape online marketing in 2017
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
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A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
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Paid search analytics: What treasures are hiding in your data?
Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.
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