Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
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Tag: search
Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.
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Refreshing competitive search strategies in 2017
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions.
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Pinterest introduces Search ads with Keyword and Shopping campaigns
The new offerings should help Pinterest scale its advertising efforts.
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Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
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Snapchat’s updated search bar makes it easier to find Discover channels, Live Stories
Snapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps that makes its search bar more prevalent and more useful. The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is…
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Three well-meaning paid search optimizations that might kill performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.
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Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
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Marketing Day: Paid search ads, data privacy & Facebook’s mid-roll video ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Are your paid search ads making the right impression?
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.
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2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
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How Twitter is making its top search results more relevant than recent
In September Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.
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Can SEOs make local search great again in 2017?
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
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Google studying ways to fix offensive search suggestions & results
Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
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Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
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“Power of search” keeps Google #1 with WPP; Facebook poised for #2; Snapchat gaining
Search and YouTube help Google dominate as WPP’s largest media supplier.
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‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the…
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