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Tag: seconds
Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively. Read the full article at MarketingProfs
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Generate High-Performing Ads in Seconds with This Simple Copywriting Tool
Think quality over quantity when it comes to content.
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The Actor in Peloton’s Cringey Holiday Ad Says His Few Seconds of Airtime Led to ‘Malicious Feedback That Is All Associated With My Face’
The actor in Peloton’s confusing and much-criticized holiday ad has broken his silence.
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How This Online Storytelling Strategy Engages Millions of Viewers in 60 Seconds
60 Second Docs COO Jake Avnet explains the secrets of high-impact online storytelling.
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5 metrics to measure the success of Facebook videos
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.
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Please visit Marketing Land for the full article.
The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
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Please visit Marketing Land for the full article.
Facebook’s mid-roll video ads will be limited to 15 seconds
Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.
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Please visit Marketing Land for the full article.
Eye-tracking study: Web ads need to viewable for at least 14 seconds to matter
New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.
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Please visit Marketing Land for the full article.