Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect.
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Tag: segmentation
Solving a marketer’s top 3 segmentation dilemmas
Columnist Mary Wallace discusses the three primary reasons market segmentation strategies fail and explains what you can do to solve the problem.
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3 techniques to boost holiday CLV with advanced segmentation
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.
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Brands must close the loop on audience segmentation
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.
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