The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors’ images.
Continue reading
Please visit Marketing Land for the full article.
Tag: segments
IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
Continue reading
Please visit Marketing Land for the full article.
Sizmek’s dynamically-assembled ad serving now includes audience segments from DMPs
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.
Continue reading
Please visit Marketing Land for the full article.