This article aims to exemplify the importance of “futurecasting” in public relations, highlighting its importance in today’s fast-paced world.
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Tag: shaping
Shaping The Narrative of Your (Personal) Brand is The Secret to Your Success. Here’s Why.
The founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception sits down with Jessica Abo.
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How Crowdsourcing Is Shaping the Future of Everything
Technology is not replacing humans. Our connected world is empowering humanity as never before.
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5 Trends Shaping the Future of Content Marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
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Why and how entities are shaping location marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
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Shaping the shopping experience: Our top retail columns for 2016
What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!
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Please visit Marketing Land for the full article.
A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line.
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Please visit Marketing Land for the full article.