Why marketers must adopt new approaches that acknowledge and celebrate the rich diversity of this expanding demographic.
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Tag: shift
It’s Time to Shift Your Advertising Budget to Outdoor Media. Here’s Why and How to Do It.
Why advertisers need to diversify their marketing mix or risk falling behind their competition.
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3 Reasons Brands Should Shift to a Direct-to-Consumer Model
In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.
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Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift
If you can develop a resilient brand as the world has turned upside down, you’ll be well-positioned to thrive when the crisis is finally in the rearview mirror.
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Ad-blocking concerns shift to the video ad industry
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this is and offers some solutions to this growing problem.
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Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products
Facebook is starting to fold Atlas’s measurement products into Facebook’s own tools and will transition Atlas’s remaining clients as well.
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Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.
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Please visit Marketing Land for the full article.