shopping - Online Marketing

June 14, 2017 Uncategorized

Why ‘good’ isn’t good enough in Google Shopping

Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.

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June 4, 2017 Uncategorized

The perfect structure for managing profitable shopping ads

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll…

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May 11, 2017 Uncategorized

Let’s get visual: Shopping from within images

Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.

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May 2, 2017 Uncategorized

Marketing Day: Google Shopping ads, landing page tests & Apple’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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May 2, 2017 Uncategorized

A new test extends Google Shopping ads to the Display Network

Ads will start appearing first on fashion and home design sites.

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March 1, 2017 Uncategorized

The Future is Now: Ramp up your Google Shopping ROI

Product Listing Ads (PLAs) – whether desktop or mobile – have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers…

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February 15, 2017 Uncategorized

Marketing Day: Shopping with Google Home, keyword analysis & Verizon-Yahoo deal

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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February 7, 2017 Uncategorized

Data: Store closings generate new shopping patterns, especially among Millennials

Future of retail involves fewer stores, which become “product playgrounds.”

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January 31, 2017 Uncategorized

Pinterest introduces Search ads with Keyword and Shopping campaigns

The new offerings should help Pinterest scale its advertising efforts.

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January 23, 2017 Uncategorized

Shopping centers reinvented: 2017 and beyond

From parklike atmospheres to in-store mobile offerings, columnist Allan Haims explains how shopping centers can shake up the brick-and-mortar experience to stay relevant.

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January 19, 2017 Uncategorized

Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.

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December 19, 2016 Uncategorized

Satisfi and IBM Watson

The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff.

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December 18, 2016 Uncategorized

Marketing Day: Online shopping, IBM’s Watson & our top stories of 2016

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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December 18, 2016 Uncategorized

Shaping the shopping experience: Our top retail columns for 2016

What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!

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