With the proliferation of voice-activated devices and wearables, businesses may need to rethink how they interact with consumers.
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Tag: should
Why Most New Year’s Resolutions Fail and What You Should Do Instead
It’s incredibly hard to break out of old habits.
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Why You Should Treat Your Marketing Budget Like a Poker Bankroll
Budgeting to outlast unlucky streaks will help you avoid huge losses so you can go all-in on top-performing ads.
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12 Content Marketing Trends You Should Be Following
Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.
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Your Customer Service Team Should Be in Every Strategy Meeting
Get the people who know what your customers want and need — your customer service team — more involved in company decisions.
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Why and How You Should Diversify Your Network
If your network is filled with people who are all the same, your room for growth can be extremely limited. Discover how to branch out with these tips.
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Why your brand should obsess over its customers, not its competitors
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions.
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Why the marketing campaign is dead and what should replace it
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.
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Google’s big gamble on ad blocking and why you should care
Google’s plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display.
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What should you do with all those ‘Likes’? How to spin social followers into gold
Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following.
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Here’s why marketers should not ignore this Supreme Court case
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision.
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Why the Gmail ad targeting change should have minimal impact on advertisers
The move brings ad personalization methods for Gmail in line with other Google products.
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Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.
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3 reasons why customer identity should top retailers’ 2017 holiday wish lists
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.
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What you should know about Twitter’s latest privacy policy update
As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
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What marketers should know about Snap’s Q1 2017 earnings report
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark.
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5 ways SEO experts say you should optimize for RankBrain
It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.
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