Twitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.
Continue reading
Please visit Marketing Land for the full article.
Tag: should
See who attends MarTech… and why you should too!
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with…
Continue reading
Please visit Marketing Land for the full article.
4 reasons you should attend MarTech this May
Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1….
Continue reading
Please visit Marketing Land for the full article.
What is the GDPR, and why should martech care?
Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to protect its citizens’ personal data. If you serve customers or have audience members in Europe, read on to learn how this affects you.
Continue reading
Please visit Marketing Land for the full article.
Is your marketing career progressing as it should be?
The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory — from first entering the industry to becoming a team leader.
Continue reading
Please visit Marketing Land for the full article.
How marketers should be thinking about voice search
In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive.
Continue reading
Please visit Marketing Land for the full article.
Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.
Continue reading
Please visit Marketing Land for the full article.
Still not sold on native advertising? 3 benefits you should know about.
Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right.
Continue reading
Please visit Marketing Land for the full article.
WebMD’s new Alexa health skill should go to pharmacy school
The company’s Alexa skill didn’t understand drug names. Google Home performed much better.
Continue reading
Please visit Marketing Land for the full article.
Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
Continue reading
Please visit Marketing Land for the full article.
Why martech data should drive ad tech
Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.
Continue reading
Please visit Marketing Land for the full article.
10 things you should be doing now on social media to grow your business
Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business.
Continue reading
Please visit Marketing Land for the full article.
Why UGC should be brands’ New Year’s content resolution in 2017
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
Continue reading
Please visit Marketing Land for the full article.
Why brands should embrace UGC as part of their marketing strategy
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
Continue reading
Please visit Marketing Land for the full article.
What marketers should know about Twitter’s Q4 2016 earnings
Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have deepened.
Continue reading
Please visit Marketing Land for the full article.
5 A/B testing resolutions you should embrace in 2017
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young…
Continue reading
Please visit Marketing Land for the full article.
2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.
Continue reading
Please visit Marketing Land for the full article.