Years of effort can end in nothing if a trademark is not registered in a timely manner. This is because a third party can do it for you and destroy everything that has been built.
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Tag: should
3 Types of Reward Programs Every Retail Brand Should Know About
Retailers must be three steps ahead in this fast-moving market.
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How Your Brand Should Invest in Athletes and the Future of the NIL Movement
The dawn of marketing through blue checkmarked student-athletes is upon us.
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Why Businesses Should Take a Page Out of Jake Paul’s Marketing Playbook
The 24-year-old social-media personality can teach even established businesses a thing or two about how to effectively market themselves.
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Why Attribution Is All That Should Matter in Digital Marketing
Companies are making it more important than ever for them to prioritize attribution.
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How You Should Evolve Your D2C Brand as Digital Marketing Evolves
Just because you have data from the last couple of years, it doesn’t mean you’re sitting on gold.
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Why you should let your employees be influencers
This is the concept behind the so-called employee advocacy: when a brand promotes itself through its employees on social media.
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Digital Marketers Should Be Aware of These 3 Email Security Threats
Digital marketers should be aware of phishing-based attacks, impersonation and account takeovers and attachment-based threats.
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Why You Should Hire a Professional Writer to Boost Your Business
Sure, you can write, but bring in a pro and earn the returns for which you yearn.
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Why You Should Outsource Your Content Creation
You may be hesitant at first, when you reach your goals, you’ll realize it was worth the time and money.
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4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations.
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5 Questions You Should Ask to Determine Whether TikTok or Instagram Is Better for Your Influencer Marketing Campaign
Here’s a breakdown of how both platforms compare and what makes each one stand out in the influencer marketing space.
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How Content Creation and Content Curation Should Work Together
Let’s start by defining the differences between content creation and content curation.
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Should You Hire Your Own Publicist? How to Stay Relevant in an Ever-Changing Business Landscape.
The founder and president of Krupp Group shares her public relations tips to help brands stay relevant.
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Why 2021 Should Be The Year Challenger Brands Embrace Trust
After the events of 2020, trust has never been more important.
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3 Reasons Brands Should Shift to a Direct-to-Consumer Model
In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.
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Should Your Business Try Domain Hacking?
It can be tough to get the “perfect” domain for your business. Domain hacking could be the answer – but is it really worth it for your business?
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