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Tag: skill
Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people’s attention for more than just a few seconds. Read on for tips and tricks to doing it well.
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6 Skill Sets Every B2B Marketing Team Should Have On Its Roster
In order to execute an ABM campaign in 2020, you need a team filled with B2B experts-from forward-thinking copywriters to behind-the-scenes gurus.
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Building an Amazon Alexa Skill is so easy, Grandma can do it
How can you tap into the power of Amazon’s Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create and explains how to easily set up a Flash Briefing Skill.
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Amazon launches a metrics dashboard for Alexa skill developers
Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are.
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WebMD’s new Alexa health skill should go to pharmacy school
The company’s Alexa skill didn’t understand drug names. Google Home performed much better.
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Please visit Marketing Land for the full article.