smarts - Online Marketing

April 20, 2022 Content Marketing

How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts

Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read the full article at MarketingProfs

April 20, 2022 Content Marketing

How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]

July 28, 2021 Content Marketing

How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast]

Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization–from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience. Read the full article at MarketingProfs

July 21, 2021 Content Marketing

Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]

MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs

November 6, 2019 Content Marketing

The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read the full article at MarketingProfs

August 28, 2019 Content Marketing

A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]

Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs

August 14, 2019 Content Marketing

The Secret to Dell’s Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B. Read the full article at MarketingProfs

June 19, 2019 Content Marketing

Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]

Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results. Read the full article at MarketingProfs