Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems.
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Tag: snap
Video: How Snapchat’s Snap Publisher ad creation tool works
Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.
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Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads
Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
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Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snapchat’s Snap Map plots Stories by location but not ads (yet)
Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
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Marketing Day: E-commerce SEO, Pinterest’s 1st ad campaign & Snap acquires Placed
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches Jun 6, 2017 by Dianna Huff In the third and final installment of her…
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Snap acquires Placed to better measure in-app ads to in-store sales
Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
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Snap bought a company in March and product updates hurt user growth, per new filing
Snap paid $20.1 million for “a company that operates a cloud-hosted platform for building content online,” according to a regulatory filing released on Thursday.
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Marketing Day: Snap Ads Max Reach, YouTube redesign & Google AdSense
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snap Ads Max Reach is Snapchat’s version of the home page takeover
For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats.
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Snap starts selling Spectacles, accessories online ahead of IPO
Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
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Marketing Day: #HashtagBowl, Amazon earnings & Snap IPO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snap IPO: With 158M daily users, Snapchat’s parent company made $404.5M in 2016
Snapchat’s daily audience growth has decelerated from 17% between Q1 and Q2 2016 to 3% between Q3 and Q4.
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What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Hands on with Snap Inc.’s video-recording sunglasses.
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What the line for Snap Inc.’s Spectacles was like on release day
By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.’s Spectacles. By 8:24 a.m., they had sold out.
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With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
Snap Inc.’s (née Snapchat’s) video-recording glasses, Spectacles, offer a peek at the company’s future and how to secure its present opportunity.
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