All the news from the opening keynote at the virtual reality company’s annual developer conference.
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Tag: Snapchat Discover
Snapchat’s Context Cards turn Snaps into location-based search queries
For venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft ride.
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Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers
Bud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts.
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Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences
Snapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on an ad.
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How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.
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Snapchat lets advertisers control the types of content their ads appear next to
Brands can limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories and can also exclude certain content categories.
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