Snapchat’s Sponsored Lens format remains its only ad type not yet available through its ad API.
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Tag: snapchat
Marketing Day: Link building, Snapchat analytics & Virool’s Vertical Video Exchange
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app.
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Marketing Day: Snapchat ads, Twitter Lite & email marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options
Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark.
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Marketing Day: April Fools pranks, Snapchat story search & Reddit ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snapchat makes it possible to search for Stories by keywords
The change should make it easier for people to discover more content on Snapchat, leading perhaps to more time spent in the app.
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Marketing Day: Facebook copies Snapchat again, Twitter pre-roll ad news & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook brings more Snapchat functionality into its mobile app
Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
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Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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Hootsuite acquires Snapchat analytics firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]
In this week’s Marketing Land Live, marketing exec Noah Mallin explains how Snapchat is starting to pull its advertising products together in a coherent way and why he thinks Netflix may ultimately be a better comparison than Facebook and Twitter.
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Survey: Snapchat is a fleeting hobby, and ads don’t stick
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad.
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Marketing Day: Walmart’s e-commerce growth, a Snapchat guide & YouTube audits
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Land’s guide on how to use Snapchat
Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
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Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics
In Q4 2016, 55 percent of brands’ Snapchat followers viewed their Stories and 88 percent of those viewers watched the whole thing.
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Snapchat rolls out QR-style ‘Snapcodes’ to open links in app
Snapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.
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