Tag: Social Media MarketingFacebookFacebook

November 26, 2017 News

Facebook outlines its advertising principles to show it has them

After being criticized for the ways its ad platform can be misused, Facebook has responded by listing the principles governing its use.

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October 11, 2017 Uncategorized

Where some see data suppression, Facebook says it was only following privacy policy

CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling.

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October 4, 2017 Uncategorized

Facebook tests augmenting article links with publisher info from Wikipedia

Facebook will attach a button to article links that people can tap to get more context about the publisher and topic.

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September 20, 2017 News

Facebook will target ads to people based on store visits, offline purchases, calls to businesses

Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.

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September 18, 2017 Uncategorized

Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.

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September 17, 2017 Uncategorized

Facebook will block advertisers from changing link previews, but hasn’t yet

Brands had used the option to reposition news articles as promotional content.

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September 14, 2017 Uncategorized

Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data.

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September 10, 2017 Uncategorized

Facebook tests a new ad format that puts it further ahead of its competitors

Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.

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August 27, 2017 Uncategorized

Facebook bans Pages sharing fake news from buying ads

If Pages repeatedly post links flagged as fake by third-party fact-checkers, Facebook will block them from buying ads until they stop sharing those posts.

Please visit Marketing Land for the full article.