If you want a strong social media strategy, you simply can’t ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand.
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Tag: social
Social media pages for store locations have 5x the engagement of brand pages [Report]
On Facebook, 25x more impressions took place on local Pages.
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Marketing Day: Social media automation, modern commerce & Facebook video ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Social media automation: Oxymoron or godsend?
When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content.
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2017: The year in social marketing so far
From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.
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Considering a social media management platform? We compare 18 leading vendors
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and…
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Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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B2B vs. B2C: What’s the social strategy?
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types.
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Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.
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Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.
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Customer engagement in the age of mobile, social and messaging
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
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Brandwatch adds a Reddit ‘mini-firehose’ to its social data
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community.
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Two social media attribution models to use instead of single-touch
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization.
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Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition!
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the…
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Social bookmarking pioneer Delicious heads to the dead pool
Recently acquired by Pinboard, the site will stay online but will stop taking bookmarks on June 15.
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Two social media heavyweights show us inside Amazon’s Influencer Program
The Deal Guy and What’s Up Moms, original participants in the program, are pleased with early returns.
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