Tag: social

May 22, 2017 Uncategorized

Email vs. social: Which works best for B2C?

When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

Using search and social to support TV advertising

Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with…

Please visit Marketing Land for the full article.

May 11, 2017 Uncategorized

Start Listening! 7 Real-World Tips for Better Social Engagement

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

Social shopping: How to use social media analytics to quantify purchase intent

With millions of consumers talking about their shopping experiences on social channels, columnist Ben Cockerell explains why social media insights are necessary for measuring purchase intent.

Please visit Marketing Land for the full article.

April 24, 2017 Uncategorized

Take a deep dive on search and social. Attend a workshop at SMX Advanced.

SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use…

Please visit Marketing Land for the full article.

April 24, 2017 Uncategorized

5 ways to monetize your social media followings

Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue — even if you don’t have a massive following on Facebook or Twitter.

Please visit Marketing Land for the full article.

April 20, 2017 Uncategorized

Using a social management platform: What you need to know

Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.

Please visit Marketing Land for the full article.

April 17, 2017 Uncategorized

Watch: Facebook previews its first social VR product, Facebook Spaces

Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.

Please visit Marketing Land for the full article.

April 13, 2017 Uncategorized

Sprinklr, the former social platform, emerges this week as a customer experience cloud

The company is launching an expanded version of its Experience Cloud, oriented around social but encompassing multiple channels.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

Social media management software: Find the right one for your business.

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve…

Please visit Marketing Land for the full article.

April 3, 2017 Uncategorized

SEO and social: 1 + 1 = 3

Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

Search & social integration: Takeaways from SMX West

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

The art of social media minimalism

Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

How to use social proof in your marketing campaign

From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your brand.

Please visit Marketing Land for the full article.

March 27, 2017 Uncategorized

7 powerful SEO & management tools to make your social media efforts more effective

Looking to give your social media efforts a boost? Columnist Jordan Kasteler shares info about his favorite SEO and management tools so you can add them to your arsenal.

Please visit Marketing Land for the full article.