What exactly does a consumer market insights professional do? Contributor Will McInnes gives you an inside look at the social CMI world.
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Tag: social
Study: Ads in editorial stream beat search, social for visibility and recall
Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in social.
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A healthier, happier social presence: Tips for health care marketers in 2017
The health care industry has been slow to embrace social media, but contributor Rob Begg explains how that’s shifting and what hospitals and pharmaceutical companies can do to improve their social listening.
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Using social media to jump-start your content marketing strategy
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.
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10 things you should be doing now on social media to grow your business
Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business.
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Improving the social shopping experience: Facebook Shoppable Feed ads
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board.
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NewsWhip opens up its history to show the social lives of stories
The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites.
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Super Bowl-related social activity was up Sunday on both Facebook & Twitter
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a year ago.
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2017: The age of social satellites
As web traffic and user engagement continue to drop, columnist and Bitly senior content strategist Blaise Lucey says it’s time to think about creating modular pieces of content that orbit your central piece of content.
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Three paid social features you need to try in 2017
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand.
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The 3 challenges all social CMI professionals face (and how to overcome them)
As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them.
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Trump’s tweets dampen social sentiment toward brands, even when they’re nice
When @realDonaldTrump mentions a brand, positive social media sentiment around that brand declines, according to an analysis by 4C.
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Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.
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Instagram accounted for 70% of GQ’s social revenue last year
GQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social platform.
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3 ways to see the future with social media data
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities.
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8 tips for jump-starting your social ads in 2017
Get a leg up on your social advertising for the new year! Columnist Brad O’Brien shares tips and tricks for building your social strategy that will carry you through 2017 and beyond.
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Facebook Live Audio
Facebook will start testing audio-only live streams with BBC World Service, Harper Collins and others.
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