Putting all of your marketing eggs in the social media basket is a dangerous game.
Continue reading
Tag: social
How to Navigate the Murky Waters of Taking a Stand on Social Issues
Use your clout as an entrepreneur to be the change agent you wish to see in the world.
Continue reading
Are Social Networks Killing the Goose That Laid the Golden Egg?
Falling organic reach is driving influencers away from social platforms.
Continue reading
Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
Continue reading
3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
Continue reading
This Is Why Email Marketing Still Outperforms Social Media
Patiently building your email list and perfecting how you use it remains your single best marketing channel.
Continue reading
Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
Continue reading
5 Psychological Reasons ‘Social Proof’ Beats Everything Else in Marketing
You’ve heard of ‘social proof’ before, right? If not, read up — your brand’s target audience craves it.
Continue reading
5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing
Millennials and, in fact, all demographics like brands that are fun and approachable.
Continue reading
5 Unexpected Social Media Platforms to Grow Your Brand Awareness
It’s time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn.
Continue reading
Up Your Social Media Game By Answering These 8 Branding Questions
Don’t put the social media cart before the brand strategy horse.
Continue reading
The ROI of Social Media (Infographic)
When you’re spending lots of time and money on social media, it’s important to know just how much it’s helping your brand.
Continue reading
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more.
Continue reading
Does Social Marketing Really Make Dollars and Cents?
Digital marketing is an investment. It takes time to mature before it can pay you back.
Continue reading
6 Tips on How to Engage Your Customers Through Social Media Strategy
It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t.
Continue reading
Platforms for Finding, Connecting and Managing Social Media Influencers
There are a variety of tools at your disposal for engaging with influencers and creating campaigns.
Continue reading
Social Media Marketing Is a lot Tougher With Trust in Social Media Plunging
Raise your hand if you have ever read a privacy policy.
Continue reading