As B2B marketing technologies evolve, they become increasingly significant for the success of the other two most important factors.
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Tag: stack?
How a Full Stack Marketer Can Be Suitable for Businesses
When your budget is small, the right type of full stack marketer can be your rockstar.
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Cedato offers Video Tech Stack for Publishers
This is the first such package by the native video provider for mid-tier site and app publishers.
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Beyond the martech stack: It takes an orchestra to solve the customer experience
The vision of a customer-focused single entity is becoming the Holy Grail for brands.
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Build Your Ultimate Martech Stack
Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services…
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Performance and integration: The foundation of marketing technology stack success
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
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See how 16 leading digital analytics platform providers stack up
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s…
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MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Buying Viv, Samsung makes its “me too” virtual assistant play Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious…
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So you want to build a #martech marketing stack?
How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.
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