Newsletters remain invaluable sales tools, but the old weekly-update paradigm is simply not enough to keep your brand uppermost in prospects’ minds.
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Tag: standard
Geo-Targeted Ad Campaigns are the New Gold Standard for Local Politicians
What works for Main Street businesses also works for people campaigning for local office.
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The anatomy of ad copy relevance: The new Google standard
Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.
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IAB releases final Dynamic Content Ad Standard
The schema is now available to create, serve and measure programmatic personalized ads.
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Television meets internet in emerging new ATSC 3.0 standard
If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns.
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IAB releases schema standard for dynamic content ads
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.
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Please visit Marketing Land for the full article.