stop - Online Marketing

May 29, 2017 Uncategorized

Stop calling ‘ad tech’ advertising

Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.

Please visit Marketing Land for the full article.

May 23, 2017 Uncategorized

Stop oversimplifying everything!

The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

3 things you can do to stop (or at least slow) customer churn

Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement

Are you really paying attention to your listeners’ social cues when presenting? Columnist Matt Umbro explains why it’s critical to stop talking and instead encourage participation in a conversation.

Please visit Marketing Land for the full article.

November 28, 2016 Uncategorized

6 ways marketers try to manipulate subscribers and why we should stop

Don’t underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they’re misguided.

Please visit Marketing Land for the full article.

November 24, 2016 Uncategorized

3 coupon affiliate myths it’s time to stop blindly believing

Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates.

Please visit Marketing Land for the full article.

November 20, 2016 Uncategorized

Why Google might not be able to stop “fake news”

Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.

Please visit Marketing Land for the full article.

November 8, 2016 Uncategorized

The 4 principles of great content (or stop dumping garbage on the internet)

Don’t focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you’re not just churning out junk, but instead creating meaningful content for consumers.

Please visit Marketing Land for the full article.

October 11, 2016 Uncategorized

I’ll stop the world and link with you

Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.

Please visit Marketing Land for the full article.