Veterans are geniuses at storytelling.
Continue reading
Tag: story
5 Reasons Your Startup Isn’t Getting the PR You Need
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company’s visibility.
Continue reading
Storytelling for action: Why brands need to tell a complete story
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.
Continue reading
Please visit Marketing Land for the full article.
Instagram’s direct-response Story ads are available for self-serve buys
Ads within Instagram’s Stories feed can prompt people to swipe up to visit a brand’s site or install its mobile app.
Continue reading
Please visit Marketing Land for the full article.
Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools
If an advertiser wants to buy only Instagram’s Story inventory and no other Instagram or Facebook inventory, it can while still using Facebook’s targeting.
Continue reading
Please visit Marketing Land for the full article.
Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany
The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch’s pursuit of the American Dream.
Continue reading
Please visit Marketing Land for the full article.
Instagram Story links get 15-25% swipe-through rates for brands, publishers
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories.
Continue reading
Please visit Marketing Land for the full article.
Snapchat shuts down Story Explorer feature in Live Stories
Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.
Continue reading
Please visit Marketing Land for the full article.