Research shows people remember stories 22 times more than facts and figures alone. It is only natural for marketers to capitalize on this art for their strategies but where one start is the big question. Here are 4 ways to incorporate the art of storytelling into your marketing strategy.
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Tag: storytelling
5 estrategias de storytelling para tu próxima campaña de marketing
Contar una buena historia, en cuestiones de marketing, no se trata solo de crear un eslogan inteligente o producir un video conmovedor, sino de ver el mundo a través de los ojos de tus clientes y elaborar una narrativa que conecte con ellos.
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5 Timeless Storytelling Strategies to Use in Your Next Marketing Campaign
Telling a good story in your marketing is not just about coming up with a clever catchphrase or producing a heartwarming video, but seeing the world through your customer’s eyes and crafting a narrative that resonates with them.
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How to Unleash Your Brand’s Potential With Social Media Storytelling
Learn how to tell stories on social media that will engage your audience and help you meet your marketing communication goals.
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Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Effective storytelling can help construct strong bonds between brands and audiences.
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6 Powerful Brand Storytelling Tips For Marketers
Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.
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The Biggest Mistake Brands Make With Storytelling — and How to Do It Right
The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.
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3 Timeless Elements of Storytelling That Will Grow Your Business
Stories aren’t just for kids, they’re how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.
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How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
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Why ESG Storytelling Matters to Companies of All Sizes
ESG is much more than a mere PR exercise, but communicators have a key role to play.
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8 Tips That Will Help Your Storytelling Deliver
How entrepreneurs can form and present powerful stories to create meaningful connections with customers and investors.
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PR Pitches Getting Lost in the Abyss? This Storytelling Advice Will Help the Right People Find Them.
Advice from a PR pro on how to use storytelling across multiple dimensions to get to where you really want to go.
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Customer storytelling: what do you want them to tell about you?
An effective way to promote your business is by having your customers say good things about you.
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How to Make Your Brand’s Storytelling More Compelling
Ideally, the stories you tell in your marketing accentuate the positive, because that’s what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here’s how to make your storytelling more compelling. Read the full article at MarketingProfs
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Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs
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3 Storytelling Force Multipliers That Drive Sales
If you want to drive more robust sales with marketing copy, try these storytelling techniques.
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5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy
Your story motivates customers to choose your business, stay with it and help it grow.
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