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Tag: storytelling
A Quick Guide to Better Storytelling
Using storytelling and memory to affect your conversion rates.
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3 Tips for Mastering Storytelling as a Small Business Owner
If you’re a business owner who thinks they don’t have a personal story worth sharing, read this.
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Free Webinar | May 11: Smart Storytelling for Impactful Marketing
Join Julian Mitchelll, co-founder of IQ Labs Inc to learn the art of strong brand building through impactful storytelling.
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Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people’s attention for more than just a few seconds. Read on for tips and tricks to doing it well.
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Free Webinar | Feb. 11: Smart Storytelling for Impactful Marketing
Join Julian Mitchelll, Founder of IQ Labs Inc., to learn the art of strong brand building through impactful storytelling.
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Storytelling for the vaccine: the story that can save your life
Up to 50% of the population say they would not get the COVID vaccine. A theory explains this paradox and storytelling plays an essential role in it.
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Create an Irresistible and Magnetic Brand Using Storytelling
A case study of how one company turned a sad ad campaign into a winner with staying power.
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Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business
Startups that have just launched are inherently less newsworthy. Founders need to capture the media’s interest beyond press releases and company milestones.
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How to Use Empathy in Your B2B Brand Storytelling
Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here’s what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. Read the full article at MarketingProfs
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How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]
MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs
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Storytelling, Digital Transformation, Customer Experience… and You: Contently’s Joe Lazauskas on Marketing Smarts [Podcast]
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read the full article at MarketingProfs
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Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs
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How This Online Storytelling Strategy Engages Millions of Viewers in 60 Seconds
60 Second Docs COO Jake Avnet explains the secrets of high-impact online storytelling.
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Maury Rogow on Powerful Storytelling That Sells
It’s not just about the product you sell, but the story you tell.
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Win More Business by Copying Nike’s Storytelling Playbook
Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
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How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers
Don’t confuse storytelling with marketing.
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