strategy - Online Marketing

November 4, 2019 Content Marketing

SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs

August 19, 2019 Content Marketing

How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy

Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies. Read the full article at MarketingProfs

August 11, 2019 News

This $20 Email Tool Could Take Your Marketing Strategy to New Heights

You don’t need any coding skills to build these email templates.

July 31, 2019 Content Marketing

Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond

Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfs

May 23, 2019 News