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Tag: streaming
Streaming and social media changed ‘the game’ of the 2020 Tokyo Olympics
This edition of the sports fair was lived virtually due to the health emergency. In this context, digital formats and social channels have played a crucial role in tuning in and following the so unprecedented event.
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Live Streaming Video: What It Is, Why It Matters and How It’ll Quickly Grow Your Brand
If you haven’t gotten out in front of this powerful marketing tool, you’re falling behind. But it’s not too late.
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‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes
Take off your blindfolds, marketers! Netflix’s hit show found a new marketing path.
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4 Tips on How to up Your Game With the Live-Streaming Videos Customers Already Love
Consider livestream a way to have a ‘conversation’ with your audience.
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mParticle announces single SDK for OTT streaming TV apps on Roku
The release allows a single API from Roku apps to connect user and activity data to more than 100 advertising, marketing and analytics tools.
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Please visit Marketing Land for the full article.
An introduction to streaming analytics for marketing and customer engagement
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.
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Please visit Marketing Land for the full article.
YouTube creators with 10K subscribers get live streaming & monetized “Super Chat” feature
The new “Super Chat” tool lets viewers pay to have their messages highlighted and pinned to the top of the chat window.
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Please visit Marketing Land for the full article.
Facebook Live will spin up 360-degree streaming to match YouTube
National Geographic will air Facebook’s first 360-degree live stream tomorrow, but it will be months until other Pages can.
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Please visit Marketing Land for the full article.