Generative AI is changing the way marketers are solving their creative needs, not least in improved speed and efficiency.
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Tag: study:
Sharing Winning B2B Customer Stories: How to Showcase an Effective Case Study
Case studies can be gamechangers for any B2B marketing strategy. Here’s why you should use them and how to conduct a proper one.
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40 million people made use of some online payment during the pandemic: Study
According to a report by Mercado Pago, the payment link is preferred by Mexican SMEs.
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Gen Z Will Make Up For Lost Year By Spending Big, Study Finds
Centennials are going to invest in outdoor activities, e-girl makeup, parties, and clothing, according to a Pinterest analysis.
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E-commerce is growing thanks to women: study
Mexicans are spending more and more and appear to be adopting some of the luxury shopping habits of their American neighbors. How does this affect digital fraud problems and anti-fraud systems?
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Optimize Content Strategy With Insights From a New Study: NetLine’s David Fortino on Marketing Smarts [Podcast]
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company’s 2020 State of B2B Content Consumption and Demand Report for Marketers. Read the full article at MarketingProfs
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A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs
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Do Marijuana Users Have More Sex? Research Indicates They Do.
The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.
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Study: Q1 Google Display Network placements
Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.
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Study: Native ads beat display for driving visits to physical stores
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.
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Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive and CPG.
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Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles.
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Study: Ads in editorial stream beat search, social for visibility and recall
Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in social.
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Study: Google Home has more answers than Amazon Echo
Stone Temple Consulting asked both devices 5,000 questions to see which one is smarter. Google Home won, but how much does it matter?
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Case study: location data outperforms online signals as e-commerce targeting tool
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.
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Study: Your anonymous web browsing isn’t as anonymous as you think
A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories.
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Study: Gen Z more discriminating, more advertising resistant than Gen X or Y
They study helps reveal a demographic segment that represents more than two billion people globally.
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Please visit Marketing Land for the full article.