More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience.
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Study says only 8 percent of shoppers using retailer apps, should they give up?
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.
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Study shows Google’s Possum update changed 64% of local SERPs
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
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Study finds e-retailers are making it more difficult to unsubscribe from emails
According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails.
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Study: 83 percent use smartphones in stores, Facebook the most widely used app
Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.
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Study: Full-page interstitials alienate users, send them racing for the X-it
However, opt-in, contextually relevant video saw positive response from users.
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Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
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MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard…
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Eye-tracking study: Viewers need entire web ad on screen for at least 14 seconds to matter
New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.
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Eye-tracking study: Web ads need to viewable for at least 14 seconds to matter
New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.
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Case study: JavaScript blocking Google’s view of hreflang
Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.
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The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.
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