84 Lumber’s immigration-themed ad attracted more visitors than its site could handle and elicited more social mentions than any other Super Bowl advertiser.
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Tag: super
Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%
From a high of 57% three years ago, hashtags were only in about one-third of ads.
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#HashtagBowl Live Blog: All The Super Bowl 51 Advertising Action In Real Time
Join Marketing Land Editors and our special expert guests for the big game, where we’ll talk everything interactive marketing and share real-time search and social stats.
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Google Home to star in new Super Bowl LI commercial
After Amazon promoted Echo with an ad during last year’s Super Bowl, Google Home gets its turn in the spotlight this year.
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Audi uses Super Bowl ad to drive home importance of equal pay for women
“Pay equality is a big message for a big stage,” says the brand’s vice president of marketing, Loren Angelo.
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What if Super Bowl commercials were like digital ads?
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis Gersh.
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A bot for Kia Motors is the first to debut a new Super Bowl ad
The ad, promoting the eco-angles of Kia’s new Niro crossover SUV, stars Melissa McCarthy on a mission to save the planet.
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Marketing Day: Machine learning, KFC goes to the Super Bowl & Pinterest search ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand
The campaign will include three teaser ads leading up to its official Super Bowl spot starring Rob Riggle and Billy Zane as Kentucky Colonels.
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Marketing Day: Snapchat’s ad tech, Budweiser’s Super Bowl ad & Facebook news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany
The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch’s pursuit of the American Dream.
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Marketing Day: MAdTech, URL indexing & PPC tips for Super Bowl LI
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Opinion: Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?
The brand tries to pull off a seductive Mr. Clean, but some viewers may find the iconic character comes off more scary than dreamy.
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Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Featuring Star Wars actor Adam Driver, Snickers claims its game day ad will make history as the first live-on-air Super Bowl commercial.
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GoDaddy returns to Super Bowl with teaser ads riffing on viral cat videos & sneezing pandas
After sitting out last year, GoDaddy is returning as a Super Bowl LI advertiser and focusing the campaign on its new product launch for GoCentral.
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Marketing Day: Google AMP, Super Bowl ads & #WomensMarch on Facebook
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean
As game day nears, more and more advertisers are releasing teaser ads and official Super Bowl spots.
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