Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs
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Tag: survey:
How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey
There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.
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Biz-to-Biz Buyers Tell All: Survey Reveals 27 Sales Prospecting Stats You Need to Know
The people who make big-dollar buying decisions want you to know how to contact them and what topics to discuss.
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Marketing Day: SMB retailer survey, on-site SEO mistakes & the CMO audit series
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers.
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How to ask survey questions of liars and pretenders
It’s easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants.
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Lotame and Cint marry survey panel data with DMP data
The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing.
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Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.
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Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid ‘irrelevant’ or ‘annoying’ ads.
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Survey: Only 24 percent of SMBs seeing positive ROI on Facebook
But most were spending less than one hour per week on their Pages.
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SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small businesses.
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Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year
According to Feedvisor’s “State of the Amazon Marketplace 2017” report, nearly half of Amazon sellers sell almost exclusively on Amazon.
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Survey: Consumers willing to share personal data for deals, better customer service
Only 15 percent were interested in “targeted ads,” and 31 percent were unwilling to share personal data for any reason.
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Survey surprise: Consumers very forgiving of non-mobile-friendly websites
The biggest problem was missing or incorrect NAP data.
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Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this…
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Survey: Snapchat is a fleeting hobby, and ads don’t stick
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad.
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Survey: Amazon remains most trusted SMB brand, Yelp still ‘number one’ at the bottom
Companies providing marketing services to SMBs appear to score lower than companies in other categories.
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