Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places’ no-signs zones.
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Tag: targeting
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention
“Ethnic Affinity” targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
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Reddit launches ad targeting product based on site visits
Reddit’s new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.
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The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
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ProPublica slams Google for opt-in targeting changes that happened in June
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of…
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Bazaarvoice adds ad targeting platform based on consumer intent
Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.
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Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
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GeoBlocks offer more precise location targeting and analytics, says xAd
This was one of several announcements at its “On Location” event in New York.
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Is interest targeting the future of marketing?
Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.
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Snapchat Is Adopting Facebook’s Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
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