Millennials and, in fact, all demographics like brands that are fun and approachable.
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Tag: teach
What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.
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Advanced testing: What 4,000 A/B tests can teach you
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
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What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.
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5 Content Strategy Lessons Pokémon Go Can Teach You.
This sensation is more than a fun game. It teaches you how to do your content strategy the right way.
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