Identifying who you serve and concentrating your marketing efforts where your message will be heard establishes your offering, builds your brand, and strengthens your competitive advantage.
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Tag: teams
3 Insights About Sales Teams and Buyers That Will Help Your Content Break Through
In challenging economic situations, it’s critical to understand buyers’ priorities and create engaging content that resonates with their needs.
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3 Ways to Unify Sales and Marketing Teams for Demand Generation
Both sales and marketing teams drive revenue, but there’s a long history of disjointed strategy and competition that needs to be overcome — here are three ways to get these teams to work together.
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3 Surprisingly Simple Ways CEOs Can Help Their Marketing Teams Succeed
Support from the CEO goes a long way for marketing teams, and it doesn’t even require too much effort on the part of the CEO.
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Lessons in Personalization: What Netflix Can Teach Marketing & Sales Teams
Businesses looking for ways to meet buyers where they are can glean three core lessons from the king of personalization: Netflix.
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The Top Challenges Facing Creative Teams That Develop Content
Most members of creative teams that develop content say they’re struggling to keep up with the speed they are expected to work at and with the volume of work they’re expected to tackle, according to recent research from inMotionNow. Read the full article at MarketingProfs
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How to Leverage Sales Teams for PR and Content Marketing
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs
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The Real Reason Sales and Marketing Teams Use AI
How artificial intelligence can make your team more human.
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How to Align Sales and Content Marketing Teams
To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here’s a three-step guide to creating that kind of company atmosphere. Read the full article at MarketingProfs
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The Top 5 Challenges Facing Today’s B2B Sales Teams (and How to Fix Them With Marketing)
To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona.
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Innovid teams with Tapad to target video ads at users across devices
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider.
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Please visit Marketing Land for the full article.
Why link outreach teams have the most difficult job in the agency
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.
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Please visit Marketing Land for the full article.