tech - Online Marketing

September 5, 2017 Uncategorized

Becoming a martech mastermind: Agility, proficiency and accountability

In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape.

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August 15, 2017 Uncategorized

TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly

Trustworthy Accountability Group says registration applications are up 75% since April.

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August 8, 2017 Uncategorized

Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’

Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.

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July 27, 2017 Uncategorized

Martech and ad tech: Challenges and opportunities

What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.

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July 19, 2017 Uncategorized

LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)

Buyers are now pre-qualifying sellers, as sales tech — including LinkedIn and other social networks — revises how the B2B game is played.

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July 18, 2017 Uncategorized

Cedato offers Video Tech Stack for Publishers

This is the first such package by the native video provider for mid-tier site and app publishers.

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July 6, 2017 Uncategorized

IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The standard is meant to let in-app ad creators “write once, run anywhere.” The latest version offers new functionality.

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June 28, 2017 Uncategorized

IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers

The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory fraud.

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June 14, 2017 Uncategorized

Here’s how ‘customer tech’ may rescue consumers and brands from GDPR

The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.

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June 12, 2017 Uncategorized

The adChain blockchain launches to rescue ad tech

Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.

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June 6, 2017 Uncategorized

The next tech innovation to help marketers engage live audiences: Voice

Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.

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May 29, 2017 Uncategorized

Stop calling ‘ad tech’ advertising

Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.

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May 25, 2017 Uncategorized

Why some ad tech vets have doubts about Havas’ new transparency platform

As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

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May 21, 2017 Uncategorized

Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US…

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April 16, 2017 Uncategorized

Marketing Day: SEO tools, ad tech disruption & an online video quiz

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get answers to your marketing automation questions Apr 17, 2017 by Digital Marketing Depot Got questions about marketing automation? MarTech Today’s…

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