technology - Online Marketing

May 30, 2017 Uncategorized

3 ways to ensure your marketing technology stacks up

Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.

Please visit Marketing Land for the full article.

April 23, 2017 Uncategorized

Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these…

Please visit Marketing Land for the full article.

April 16, 2017 Uncategorized

CMO audit series, Part 2: Untangling the web of mobile technology

With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to to build a strong mobile strategy.

Please visit Marketing Land for the full article.

April 10, 2017 Uncategorized

Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights

MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their…

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Master modern marketing technology leadership over 3 intense days

We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn and be…

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Master modern marketing technology leadership over 2 intense days

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired…

Please visit Marketing Land for the full article.

March 7, 2017 Uncategorized

Building your marketing technology team? Bring them to MarTech.

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your…

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Performance and integration: The foundation of marketing technology stack success

As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.

Please visit Marketing Land for the full article.