Netflix is testing a free plan to attract new users, see how it works
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Tag: testing:
4 Ways to Make the Most of A/B Testing Right Away
Gain valuable insights into your audience’s preferences while also optimizing your buyer’s journey.
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Why Your Approach to A/B Testing Is Costing You Sales
If you’re not combining your tests with personalization efforts, you’re doing it wrong.
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Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers are.
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Twitter is testing a subscription-style ad program that costs $99 a month
For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.
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Facebook plans to start testing Instant Article subscriptions as soon as October
Last night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as October.
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Advanced testing: What 4,000 A/B tests can teach you
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
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Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
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Google is testing 11 variations of black links in search results
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.
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Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile
PadSquad has introduced five new formats including Chatter Bot that brings chatbot technology to mobile ads.
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Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
Amazon says the the program is designed for, “… social media influencers with large followings and a high frequency of posts with shoppable content.”
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A/B testing solution Google Optimize is out of beta and free for everyone
The A/B testing platform runs on top of Google Analytics.
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10 AdWords ad copy testing ideas you can use right now
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.
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3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
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5 A/B testing resolutions you should embrace in 2017
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young…
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Increase the impact of your testing program in 2017
Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools.
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Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
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