Messenger Broadcast appears to be the self-serve version of Messenger’s Broadcast API that enables businesses to message multiple accounts.
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Tag: tests
Twitter tests doubling the length of tweets to 280 characters
If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future.
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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat.
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Facebook tests ads in Marketplace, its Craigslist-like shopping section
In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace.
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Advanced testing: What 4,000 A/B tests can teach you
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
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The great big list of landing page tests to try
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
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Facebook tests its News Feed with a new form of Related Articles
Facebook will show additional articles related to topics many people are talking about before a user clicks to read a story.
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Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brands
Facebook starts pushing news feed ads to Messenger to relieve its ad load pressure and ease in advertisers.
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The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year
We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.
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Instagram tests shopping outside of ads with 20 retailers in the US
In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.
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Marketing Day: Facebook ad group tests, micro-moments & YouTube’s top 10 ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using Google to drive offline sales Oct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or…
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Facebook tests ads in Groups, potentially easing ad load issue
If Facebook decides to officially slot ads in Group feeds, the new inventory could offset its news feed ad load dilemma.
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