that - Online Marketing

August 20, 2017 Uncategorized

It’s ‘dark matter’ that defines a great CX

Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example.

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August 10, 2017 Uncategorized

What are the risks for businesses that are getting fake reviews on Google?

Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law.

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August 8, 2017 Uncategorized

Facebook bans advertisers, Pages that disguise links violating its rules

Facebook will use artificial intelligence and new human review processes to detect disguised, or “cloaked,” links that breach its policies.

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August 1, 2017 Uncategorized

4 deceptive Google Analytics metrics that fool retail marketers

Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season.

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July 27, 2017 Uncategorized

Twitter is testing a subscription-style ad program that costs $99 a month

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.

Please visit Marketing Land for the full article.

July 13, 2017 Uncategorized

4 things missing in your app that are costing you users

How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.

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July 13, 2017 Uncategorized

Branded storytelling: Capitalizing on moments that matter

It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

B2B applications of AI in marketing: Two use cases that matter

Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.

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July 4, 2017 Uncategorized

How to determine if that ‘free audit’ solicitation email is legit

It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.

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June 28, 2017 Uncategorized

TAG launches tool to help keep ads off apps that pirate content

Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.

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June 19, 2017 Uncategorized

7 changes by Facebook that make it a real local search player

Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.

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June 1, 2017 Uncategorized

The marketing career advice that no one gave me

According to contributor Travis Caldwell, there are some things you just have to learn the hard way: If you’re not moving up, you’re moving back.

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May 23, 2017 Uncategorized

Blippar launches ‘first AR digital ad unit’ that doesn’t need an app

The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D model.

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May 14, 2017 Uncategorized

Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages

A new policy center gives AdSense publishers more information about actions and how to fix them.

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May 10, 2017 Uncategorized

How to choose martech tools that your team will love

Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Columnist Alison Lohse explains what to look for.

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May 7, 2017 Uncategorized

3 logical myths about rankings that can destroy a business

Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.

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April 17, 2017 Uncategorized

6 ways that IBM Watson is changing digital marketing

The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.

Please visit Marketing Land for the full article.