Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy.
Continue reading
Please visit Marketing Land for the full article.
Tag: that
Voice search and data: The two trends that will shape online marketing in 2017
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
Continue reading
Please visit Marketing Land for the full article.
[Reminder] Live webinar – Content Attribution: Identifying content that converts
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. Join our digital marketing and data…
Continue reading
Please visit Marketing Land for the full article.
Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!
For the past 10 years, search marketers have purchased every available seat for SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced…
Continue reading
Please visit Marketing Land for the full article.
Content Attribution: Identifying content that converts
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever…
Continue reading
Please visit Marketing Land for the full article.
3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
Continue reading
Please visit Marketing Land for the full article.
Why About.com ‘took a business that was perfectly fine & crashed it into the ground’
In this week’s Marketing Land Live podcast, About.com’s CEO explains the marketing repercussions from last year’s decision to pivot from “one site fits all” to a series of separate vertical sites.
Continue reading
Please visit Marketing Land for the full article.
Event-oriented vs. always-on: The campaign tactics that work
Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.
Continue reading
Please visit Marketing Land for the full article.
6 business types that reap the most reward from local SEO
Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.
Continue reading
Please visit Marketing Land for the full article.
Facebook Jobs makes having a Page that much more valuable for SMBs
Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.
Continue reading
Please visit Marketing Land for the full article.
3 local SEO tips that deliver business results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
Continue reading
Please visit Marketing Land for the full article.
5 storytelling triggers that spur your readers to take action
How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Marketing automation, Twitter NFL streams & that Mr. Clean Super Bowl ad
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
9 studies for landing pages that work
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page.
Continue reading
Please visit Marketing Land for the full article.
Oracle complains to EU that Google now has unfair ad-targeting advantage
The company argues that Google’s ability to combine datasets exceeds rivals.
Continue reading
Please visit Marketing Land for the full article.
Four trends that will reshape marketing in 2017
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions.
Continue reading
Please visit Marketing Land for the full article.
EU proposes privacy rules that extend to Gmail, Facebook Messenger, Skype
Consent rules could limit consumer data collection for ad targeting by messaging, email and phone service providers.
Continue reading
Please visit Marketing Land for the full article.